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Ray-Ban Presents The Order of Never Hide

Ray-Ban’s “13th hour” was a feast for senses you didn’t know you had. The deeply immersive, extra-sensory experience brought the brand’s global campaign to a close at Shoreditch Town Hall. We were tasked with providing impressive catering worthy of the Order of the Never Hide, an event where guests would really take a leap from reality.

13th Hour Main Final Export v1-HD from Yours Truly Creative on Vimeo.

In 2014, Ray-Ban launched “The Order of Never Hide” a “not-so-secret society” where Ray-Ban fans around the world competed for “membership” by completing a series of online challenges. The prize was two tickets to the event in question: an official Order of Never Hide induction ceremony.

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We worked with Yours Truly Creative to curate a custom menu of experiential eats, secret snacks, thematic cocktails, and local microbrews.

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Dishes included Chicken Breast Rolled in Pancetta with Truffled Mushrooms and Crispy Sage, Parmesan and Cayenne Shortbread topped with Mozzarella, Cherry Tomato and Pesto, Parisienne “Croque Monsieur” of Cooked Ham and Gruyere Cheese with Ground Nutmeg and Béchamel Sauce, Homemade Scotch Eggs with a Soft Boiled Quails Egg, Mini Muffins and Cake Pops.

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The event focussed on a mini music festival, with a team of actors, choreographers, set designers, carpenters, caterers, mixologists, lighting and sound designers trained in “site-specific” or “immersive” theatre to transform historic Shoreditch Town Hall into a the world of The Order, a fully immersive experience combining theatre, cinema, music, food, drink and dance.

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A world class lineup featuring Gessafelstein, Alunageorge, Movement, Lianne La Havas, Moses Sumney, Nick Hakim and Hypnotic Brass Ensemble delivered intimate performances on two stages.

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